Sienna X: The UK’s Award-Winning Tanning and Skincare Experts

Welcome to the world of Sienna X, the multi-award-winning British brand that is loved by professionals and customers alike Renowned for their incredible range of tanning and high-performance skincare products, Sienna X is dedicated to delivering a flawless, beautiful glow while caring for your skin.
A Legacy of Professional Excellence
Sienna X is more than just a beauty brand; it’s a name trusted by the industry. With a legacy of over a decade of excellence, the brand has been recognized repeatedly by some of the most prestigious organizations in the beauty world.
Why Professionals Choose Sienna X
- 12-Year Award-Winning Streak: Sienna X has been a Proud Winner of the Guild Awards of Excellence for 12 years running (2009-2020).
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Proven Market Leadership: The brand holds a dominant 35.68% market share in the professional sector, making it the trusted choice for salons.
- Unmatched Therapist Loyalty: An impressive 84% of professional accounts remained loyal to Sienna X in surveys, demonstrating trusted and consistent results.
- The #1 Brand to Switch To: When therapists decide to change brands, Sienna X is their number one choice (28.6%), leading all competitors.
- Generating Real Revenue: Professionals using Sienna X products and treatments have earned well over £200 million to date.
- Pioneering Professional-First Products: The brand was founded on innovation, with founder Nicky Matthews inventing the original, patented mobile spray tan booth.
- Developed for Professionals, by Professionals: The brand actively listens to its network. When 75% of therapists hoped Sienna X's next treatment would be skincare, the company responded by creating its high-performance capsule collection.
- Widespread Professional Access: Sienna X products are sold to over 41,000 beauty professionals and are available in over 700 wholesale stores.
Innovative and Award-Winning Formulations
Our commitment is to deliver stunning, natural results without compromise. Sienna X products are vegan-friendly, cruelty-free, and made with natural actives

- Tanning That Looks Natural: Their signature formulations ensure a streak-free, golden tan that gives an ‘oh, you’ve been away’ kind of glow.
- Award-Winning Skincare: The high-performance skincare range is developed from expert knowledge. Key products like The Cleansing Balm are celebrated, being a Beauty Bible 2021 Winner and ASOS Beauty Awards 2022 Winner
- Industry Endorsement: Sienna X has been featured and praised in leading publications, including Glamour, Elle, and Marie Claire.
Discover the Sienna X Range
Browse our curated selection of products across the two main categories: Self-Tan & Waxing:

Self-Tan: Flawless Results from Home
The Sienna X Self-Tan collection provides everything you need to achieve a professional, salon-quality glow in the comfort of your own home. The range is formulated with the brand's signature natural actives to deliver a streak-free, even, and natural-looking color that develops beautifully and fades evenly.
Key heroes in the collection include:
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Sleep Mousse: This revolutionary overnight formula lets you literally tan while you sleep. It has been lauded by the press, receiving an exceptional 49/50 rating by Daily Mirror Online, proving its ease of use and superior results. Simply apply before bed and wake up with a beautiful, golden tan.
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Gradual Lotion: Perfect for beginners or those who prefer to build a subtle, sun-kissed colour over several days. The hydrating lotion not only tans but moisturizes, making it a staple for year-round glow. It achieved a perfect 10/10 rating from love it! magazine.
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Self-Tan Drops: For customisable colour, the drops can be added to your favourite daily moisturiser or serum. This allows you to control the depth of your tan, from a light bronze boost to a deeper holiday glow.
The entire self-tan range is committed to quality, being vegan-friendly, cruelty-free, and made with nourishing ingredients that care for your skin while giving you confidence.

WAXING

Luxury Hair Removal for Professional Results
The Sienna X Luxury Wax collection was created to complete the professional's offering, providing products that deliver a comfortable, less painful waxing experience for clients. Rooted in pro expertise, the range is known for its highest-grade raw materials and exceptional formulations, proving that waxing can be a relaxing and effective treatment.
Why Sienna X Wax is a Salon Essential:
- Superior Formulation: The waxes are developed with low melting temperatures and non-sticky and non-stringy formulas to ensure effortless application and removal, leaving no residue.
- Comfort for Clients: The entire system is engineered to create a truly comfortable experience, making it suitable for even sensitive skin. The formulas are cruelty-free and made with natural extracts.
- Comprehensive Range: The collection offers a full system approach, including everything a therapist needs for a flawless result:
- Waxes: The range includes Gold Film Wax, Peppermint Hot Wax, and various Warm Waxes (Honey Gold, Peppermint Creme, Peppermint Gelee).
- Pre & Post Treatment: Essential supporting products like the Pre Cleansing Gel, Pre & Post Soothing Oil, and Post Cooling Creme ensure the skin is prepped and perfectly calmed after the service.
By offering a premium, comfortable experience, the waxing range is designed to be a highly profitable treatment for professionals.

Get Ready to Glow!
Exciting News! Stay tuned for the complete Sienna X product range launch, coming soon to KadoonPro!
